Google Adwords Fundamentals

Adwords Fundamentals Training Course Outline

The objective of this course is to help student pass the certification exam. A basic understanding of Google Adwords is required.

Below is the Adwords Training course outline for Google Adwords fundamentals:

Phase I – How AdWords can help advertisers meet their goals

  • The benefits of online advertising and AdWords
    • Target your ads
    • Control your costs
    • Measure your success
    • Manage your campaigns
  • Google’s advertising networks
    • The search network
      • Where your ads appear
      • Search ad formats
    • The display network
      • Where your ads appear
      • Ads format
  • How AdWords works
    • How keywords trigger your ad to appear
    • How Google determines which ads appear in which positions
    • About bidding and ad quality
    • What advertisers pay

Phase II – Campaign Setup

  • Choosing a campaign type
  • Structuring your campaign
  • Targeting Your audience
  • Search network
    • keyword match types
  • Display network
    • Contextual targeting
    • Audience targeting
    • Placement targeting
  • Location and language targeting
  • Setting bids and budget
  • Your budget
  • Your bidding strategy
  • Creating Ad Groups
    • Choosing and organizing your keywords
    • Researching new keywords
    • Optimizing your keywords
  • Advertising Policies
  • Ad copy DOs and DON’Ts
  • Ad extensions
  • Ad copy best practices
  • Tools to plan a campaign
    • Keyword Planner
    • Display Planner

Phase III – Measure your results

  • Customize your data
    • Segments
    • Dimensions
    • Search term report
    • Top movers report
    • Paid & Organic report
    • Auction insights
  • Tools to measure your performance
    • Conversion tracking
    • Google analytics
    • Campaign experiments
  • Evaluate metrics relevant to your goals
    • Measuring traffic
    • Measuring conversions
    • Measuring ROI
    • Calculate ROAS
    • Measuring brand awareness
  • Optimize your campaigns
    • Improve ROI
    • Keyword tips
    • Ad text tips
    • Bid and budget tips

Phase IV – Exam